Beer brand Budweiser in the UK has unveiled a knitting machine that creates Christmas-themed sweaters as a response to a specific hashtag.
The Knitbot is part of the brand’s campaign to encourage people to use designated drivers over the holidays. The machine is outfitted with a special chip that responds to mentions of the hashtag #jumpers4des on Twitter. The more mentions of the hashtag, the more jumpers the machine creates. The jumpers feature designs like snowflakes and Budweiser’s Clydesdale horses.
Posted by Sue Jalowiec on 11/29/2013 at 12:45 PM | Categories: General Info -
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